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Chalkboard calls it quits after going to Silicon Valley
This was jointly written by Terence Lee and Gwendolyn Regina Tan. It was a simple party with a few invited guests, some pizza and drinks, a seemingly ordinary networking event at the Chalkboard office...
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Amobee Acquires 3D Mobile Advertising Business Adjitsu
It was just a couple of months ago when California-based ad company Amobee was acquired by SingTel for $321 million. Now today there’s word that Amobee is itself acquiring Adjitsu, which is a 3D...
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Yahoo Launches Ad Products in Southeast Asia, Focuses on Mobile
At an event this afternoon in Singapore, Yahoo (NASDAQ:YHOO) has rolled out a whole bunch of advertising platform products for the first time in Southeast Asia. The mobile-oriented ads are, says...
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InMobi Wants to Dominate Mobile Advertising in China by Year’s End
According to a report from China Daily, India-based mobile advertising company InMobi intends to be China’s “best mobile advertising provider” by the end of the year. InMobi moved into China last...
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GREE Teams Up with France-based Mobile Affiliate Network
Japanese mobile gaming company GREE (TYO:3632), or more specifically, its subsidiary GREE Advertising, today is announcing a partnership with French mobile affiliate network MobPartner. For developers...
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Affle Partners with Yahoo India to Sell Mobile Ad Inventory
Anuj Khanna Sohum, speaking at Startup Asia For anyone who attended our Startup Asia Singapore event back in February, you will likely recall our informative chat with Anuj Khanna Sohum, the founder...
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RichMediaAds lets anyone create interactive ads that act like...
RichMediaAds is intended to be simple to use. Malaysian serial entrepreneur Alvin Koay wants to stand up for the little guy. His first tech venture, MobileApps, strove to help developers rise above the...
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YOOSE partners with Komli Mobile to bring location-based ads to more people...
Singapore’s YOOSE, a hyper-local mobile ad network, has today announced a sales partnership with Komli Mobile, a division of Komli Media. The partnership, which will take effect in Southeast Asia and...
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What’s Hot, What’s Not: Mobile Advertising Trends in 2013!
Vikas Gulati spearheads business development at Vserv.mobi for South East Asia. Based in Singapore, he is responsible for driving key aspects of business – developers, publishers, and advertisers. He...
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Amobee’s Mobile Ads Now a Monetization Option in AppsFuel HTML5 App Store
These days, mobile telcos absolutely love HTML5 as it gives them a chance to be app publishers whilst flipping a middle finger at Apple and Google and their 30 percent commissions on app revenue....
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AD2C Explains Strategies to Bring Relevant and Interesting Ads to Indonesian...
From the left – Anuj Khanna Sohum (founder and chairman of Affle Group and ad2c), Takayuki Hoshuyama (CEO of D2C), Harris Thajeb (president director of Dentsu Group Indonesia), Roy Simangunsong...
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China’s Top Video Sites Reveal Hundreds of Millions of Mobile Users, Start...
We know that Chinese netizens watch billions of hours worth of online videos each month, but how many of them are doing so from a mobile device? Now we have the answer. China’s top two mobile sites...
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AdLatte, a reward-based mobile advertising platform from Korea, is now...
AdLatte, a reward-based mobile advertising application that launched in Seoul, Korea back in August 2011 is now available in Thailand. This makes Thailand the 6th country added to its current...
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Most mobile internet users in China say they are influenced by ads
Internet ads in the West are generally considered successful if they average one click per 100 views. That’s a far cry from China, according to a new study by Renren Games (a subsidiary of the...
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App Annie now aggregates mobile advertising data from multiple networks
Beijing-born app analytics platform App Annie announced today a new addition to its existing suite of analytics solutions called Advertising Analytics targeted at app marketers. It is essentially a...
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The truth about “mobile advertising” in China
Francis Bea is the content market manager at PapayaMobile. Francis writes about the intricacies of the global mobile advertising industry and analyzes industry trends for AppFlood. With China’s mobile...
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China spent more on mobile ads than US in Q3, targets Southeast Asia and...
China spent 25 percent more than the United States on mobile ads in the third quarter of this year, according to mobile advertising platform AppFlood. Chinese mobile advertisers like Baidu...
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Art of Click, a marketing agency and ad network that doesn’t charge for clicks
Founded by Emmanuel Allix, Singapore-based Art of Click, is a mobile marketing agency and ad network that insists on charging clients based on results. In other words, it charges only if there’s a...
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Adtech firms want to open up Asia’s advertising black box
As Chinese companies and brands aggressively seek higher retention and traffic volume from overseas, purchasing highly-targeted ad space quickly is becoming more and more of a necessity to maintain...
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Malaysia’s MobileAds nabs strategic investment, eyes US market
Penang-based rich media mobile ad creator startup, MobileAds (previously known as RichMobileAds) has a received an undisclosed strategic investment from Seattle-headquartered HasOffers. CEO and...
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China spends more money on mobile ads than the rest of the world combined
A new report released today by mobile advertising network AppFlood says Asia accounted for 27 percent of all the Android apps installed around the world last quarter. Advertisers are clearly catching...
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Here’s what you need to know about Inmobi and its $25 million indie fund
It’s no surprise that mobile games are serious business, and more so in Asia. While in-app purchases (IAP) form a crucial part of many a developer’s monetization strategy, ads are equally important....
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Mobile games without annoying ads? This Indian startup wants that to be a...
India-based startup Greedygame is looking to help mobile developers and brands super-charge their efforts (and revenue). And it plans to do so without interrupting gamers with endless waves of ads....
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Japanese VC Global Brain joins Telstra, Sequoia, and Canaan in AdNear’s $19M...
Indian startup AdNear, which provides location-based intelligence for advertising, has just raised US$19 million in series B funding. What is significant is that a leading Japanese venture capital...
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Pitch6 turns mobile advertising into a social experience for Indonesians
Adtech. Tech in Asia loves it almost as much as puppy dogs or a fine scotch. The everyday consumer may not feel the same way, though, when their mobile game is interrupted by a pop-up for the new...
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Everybody hates mobile ads. Here’s how an InMobi monkey makes them more friendly
Ads – on television, computers, and now mobile – have always been an annoyance. We wish they would go away; often we take a loo break when they interrupt our favorite TV shows. In a mobile app, our...
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How Flipkart got hundreds of thousands of app users with Glispa
Indian fashion portal Myntra, acquired by ecommerce titan Flipkart last year, went app-only a couple of months ago. It shut down access through both web and mobile browsers, and its parent company...
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China’s Cheetah Mobile enters India with a bang, launches ad platform
After Xiaomi, Alibaba, and Tencent, another giant from China just entered India. Cheetah Mobile today launched its mobile ad platform in India – the fastest growing smartphone market in the world....
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A dragon rides an elephant to capture the Indian mobile market
Indian mobile marketing company InMobi and Chinese mobile app developer APUS have joined hands to grow their user bases. APUS – an acronym for “A Perfect User System” – has an Android launcher which...
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SingTel Acquires Mobile Ad Company Amobee for $321 million
Last year we told you about California-based Amobee, an ad company which was making a strong push into Asia, opening a new headquarters in Singapore back in June, and partnering with companies like...
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Mediba Takes its Ad Platform Across SE Asia, New Offices in Thailand,...
The Japanese mobile ad company Mediba has just announced its expansion into three new countries, with newly-established offices in Vietnam, Thailand, and Indonesia. It marks a major push into...
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Vietnam’s Appota scores series C funding as mobile gaming booms
Photo credit: fotokita / 123RF. Vietnam-based Appota today announced it secured an undisclosed sum for its series C round from two prominent investment funds in South Korea – Korea Investment Partners...
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High-profile Australian mobile ads startup raises $23m for jump to Asia
Photo credit: Ervins Strauhmanis. Melbourne-based mobile ads startup Unlockd has just closed a series B funding round worth US$23 million. It aims to use the money to tap the massive potential it sees...
View ArticleIn brief: Mobile ads startup Unlockd blames Google as it files for bankruptcy
It raised US$23 million in funding in May 2017.
View ArticleBytedance launches two marketing apps to achieve $14b revenue target
Bytedance is beating Tencent in providing a full marketing system for its advertisers.
View ArticleThese accredited startups are going further with Singapore’s IMDA
Here’s how their solutions are powering change.
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